Close the deal in writing! Without “love”, how could KUKA have developed for 36 years?

Another deal is closed! Because of KUKA, we love our families. Now, the “love” has been found at last!

Because of KUKA, we love our families.”This simple “slogan” was used 10 years ago, but its implications are not simple. It reveals innermost feelings of many people loving their families. When “KUKA” was 36 years old, it found its “love”. At last, both of them fell in love with each other and reached this cooperation.

Jiangsheng Gu, Chairman of KUKA Home (left)

Youbin Sui, Chairman of ARIS (right)

Cooperate with about one thousand shops and absolutely take the lead in the industry of soft furniture.

As per statistics, KUKA has more than 3,000 shops all over the world. At their press conference on strategic cooperation last year, KUKA and Easyhome entered into 1,520 strategic cooperations. By 2020, KUKA Home will have additionally opened 1,500 shops in the national chain system of Easyhome and would have opened over 2,000 shops in that system. In other words, KUKA will have owned 5,000 shops all over the world by 2020. (The above data don’t include the “KUKA series” brand stores acquired by KUKA.

ARIS, established in 1995, distributes its products to specialized systems for household supplies of more than 30 countries and areas, including US, France and Russia. In Mainland China, it also has about 1,000 stores in different channels such as Macalline and Easyhome.

Such massive win-win cooperation will inevitably impact status quo of the home industry. According to related statistics and data, both companies will absolutely rank No.1 in number and area of shops in KA channels such as Macalline and Easyhome within the industry of soft furniture after their cooperation. They will produce synergistic effects in multiple aspects, including brands, channels, R&D, products and production.

Globalized big home layout, noticeable capitals and ambitions of KUKA

Since this year, KUKA has facilitated its M&A by its M&A strategies for focusing on its core principal businesses, deploying lifestyles, creating innovative business formats and targeting medium/high-end customers. Since January, it has gotten down to acquiring Pauchie, a creative role model of full house customization, to intensively expand its businesses of house customization. It purchased shares from Easyhome with RMB0.198 billion to deepen its layouts at the C-terminal and share its revenues from IPO. It entered into a cooperation framework agreement with Natuzzi, the TOP soft furniture brand in Italy. It also completely acquired “Rolf Benz”, thus formally started its operations of high-end brand abroad. On 27th March, it bought shares from Nick Scali (a medium to high-end home brand in Australia) with 77,276,300 AUS dollars to speed up its internationalization.

The editor believes that above mergers and acquisitions are only a corner of KUKA’s iceberg for M&A. We look forward to witnessing the globalization of Chinese furniture enterprises.